Among the reasons US companies pay dividend regularly is due to the fact that their shareholders expect from them that they pay dividends. There is a complete reading in CFA Level I and Level II curriculum regarding Dividends. Below is the link to the article written by Larry Barret which discusses the prospective rise in dividends companies listed in DJIA.
Read the article: http://www.onwallstreet.com/news/dow-component-firms-raise-dividend-outlook-2676937-1.html
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