Climbed 3 percent to $27.10 today, Facebook offers a service called App Center with 600 applications début. The services is surely to attract users and encourage them to stay longer on the website and marketers can target them with more ease through advertisement. The share dropped 29 percent since it started trading at $38, the major reason cited for this decrease is the uncertainty about earnings of Facebook which are largely composed of advertisements and the company's inadequacy to generate advertisements through mobile interfaces which are increasing day by day. Facebook is also striving to attract software developers so that it could figure out new ways to engage users and provide them with the 'same experience' increasing engage time and no. of users.
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