Monday 23 January 2012

Mercedes, BMW target wealthy individuals with lease model - Livemint Article

The previous posts were extracts from income statements of Daimler Group and BMW Group. Below is the link to the article published in Livemint highlighting how both giants target wealthy individuals. For both groups such lease are sales type where they not only enjoy profit over cars but also interest income on lease.

Read the article: http://www.livemint.com/2012/01/15213116/Mercedes-BMW-target-wealthy-i.html?atype=tp

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